dafa黄金版亚洲 inspires action from honest, authentic connections with consumers.
当研究需要深入的定性理解时, EI crafts the right combination of methods to uncover the insights behind the findings, 经常将:
dafa黄金版亚洲 has decades of experience moderating focus groups, mini-groups, 友谊对, 和一对一访谈. 我们的主持人在传统的研究设施里很舒服, 在线 and/or in alternative venues depending on where we can mine the richest insights for a given project. 我们把你, 创造性的练习, 和保持消费者参与的高能量, 在整个小组中思考和交流. Our highly visual reports are delivered quickly with clear, strategic, and actionable insights.
dafa黄金版亚洲’ U(X) methods help improve an end-user’s experience of an 应用程序lication or website. Usability testing is a strong and growing part of dafa黄金版亚洲’ qualitative offerings, 使客户能够获得清晰的反馈到他们的网站, 应用程序和/或工具.
通过行为民族志, we can go beyond navigation to evaluate an 应用程序 or website’s ability to shift behaviors and improve lives.
可用性测试可以亲自进行, 或者使用在线视频会议, 屏幕共享, 并传递鼠标控制. 在研究之前, a test plan is created to ensure we answer all the questions our clients have about their site, 应用程序, 或者是对效果的理解, 沟通, 错误宽容, 功能, 学习能力……还有很多!
提升洞察力的专有echat® method provides instant insights from nationally dispersed respondents to qualitative questions or stimulus via a 混合动力 quant/qual 应用程序roach. 当成本和速度至关重要时，echat是一种极好的方法® combine the rich feedback of qual with a slightly more robust sample size. These chat-based sessions typically consist of about 25 target consumers and last either 60 or 90 minutes. dafa黄金版亚洲 carefully recruits target respondents and directs them to sign in to the secure chat session site at a prescheduled time. 就像传统的焦点小组, 讨论指南是提前制定的, 刺激被整合在一起, 这些小组已经计划好了, 为每个主题分配特定的时间. 客户端可以实时查看在线会话, 通过在线后台与主持人和团队互动.
Whether in-home or elsewhere, ethnographies take consumer understanding to a higher level. We typically spend two to four hours with each participant and include a combination of observation, 深入的采访, 直觉性的提问揭示了细微的差别和行为. 根据研究结果, 我们可以包括:shopa -long, drive-a-longs, dine-a-longs, 户外活动, 做饭, 参观工作场所, 举办社交聚会, 去看医生……不管项目需要什么, dafa黄金版亚洲 designs the 民族志 to maximize the time we and our clients have with the participant.
在线和移动人种学研究(a.k.a. 网络图)正在迅速改变研究行业. 使用一个安全的, non-searchable 在线 platform as a ‘home base’ for participant responses, 这些研究可能会持续几个小时, 天, 周, 甚至几个月. 与研究/客户团队合作, dafa黄金版亚洲 creates engaging 在线 activities to fully answer the research questions. 参与者的回答可以包括键入的答案, 照片和/或视频上传, daily diary entries as well as comments and questions directed at other participants, 如果需要，允许应答交互.
客户 can view participant feedback throughout the study and send questions to participants via EI’s moderators. Our highly skilled 在线 moderators ensure that all participants are active throughout the project, 保持忙碌, 并提供每个主题的深度和视角.
As a 混合动力 solution, we frequently use 在线 activities as an “extended screener.通过观察每个人的参与和表达水平, we to determine which participants to invite to the next research phase.
dafa黄金版亚洲 works not only with our clients’ target customers/consumers, 但我们也帮助挖掘他们组织内部的洞察力. We lead brainstorming and ideation sessions to draw out innovative ideas from team members with deep knowledge of their brands, in combination with those newer to the category who can bring a fresh perspective. Co-creation sessions are also in our wheelhouse – our inspiring moderators 应用程序ly creative techniques to encourage clients and consumers to work and play together, 现场探索和创造新的概念.
“Not only did we greatly enjoy working with the dafa黄金版亚洲 team, their research on older adults and caregivers in the region is unmatched. The wealth of knowledge they produced is extremely valuable in our work to make Colorado Springs more Age Friendly. 我们鼓励你考虑提升洞察力, as they went above and beyond our expectations to ensure that we could best meet the needs of the older adult community.“
“The EI team was the epitome of highly skilled, client responsive, and professional on every level. This is the team you want working with you and for you to reach your research goals.
EI is a prodigious asset to our community and it is invaluable to have their expertise in our backyard. They are a nationally recognized research company who also knows our community and supports our local projects.”
“EI provided some great findings that are not only going to effectively serve against our primary objectives but also inform the broader portfolio agenda for us in the years to come.”
We team up with top facilities in desired markets and manage the entire process for a turn-key, 无缝的努力.
Our qualitative research team brings more than 40 years of research experience to every project.
EI prides itself on delivering strategic perspective with personal attention to each client partner. 定性, 混合动力, 民族志, 在线, 移动, 面对面, and moderating – we’re committed to crafting a custom 应用程序roach to get you the insights you need.
We pride ourselves on delivering strategic perspective with personal attention to each client partner. 定性, 定量, 混合动力, 民族志, 在线, 移动, 面对面, 招聘, and moderating – we’re committed to crafting a custom 应用程序roach to get you the insights you need.